As with any other South African organisation, Beryl Group is often faced with the problem of a ‘saturated market’. Beryl Group thrives in this environment as it is able to find overlooked areas of opportunity and exploit them.
Finding the niche
The petroleum space in South Africa has over 300 players competing in the wholesale trade, and only 50 players operating in the supply-chain. Additionally, margins on the supply-side far outstrip those on the wholesale side. By focusing on crude-oil supply, Beryl Holdings has positioned itself in the most lucrative niche of the market.
This niche position is further strengthened by its B-BBEE accreditation, given that the latest South African government’s directive requires 10% minimum of all crude oil to be sourced from B-BBEE companies.
Similarly, in all its core sectors, Beryl Group can assist multinational businesses, through the establishment of joint ventures, to tender for government projects. A growing number of multinationals are excluded from participation in tender bidding because of inadequate B-BBEE compliance.